
Hi! I’m Cassie
I’m a designer, content strategist, and communications professional living in Pittsburgh, PA. I love design, but words were my first love. I combine my love of language with years of varied marketing and project management experience along with a Master’s Degree in multimedia design. My unique career gives me a blended approach to problem solving and visual storytelling. I’ve worked for and with large agencies, moderately sized start ups, small businesses, and even non-profits, but one thing remains the same across the spectrum: strong communication and meaningful connections are what make the world go round.
When I’m not working, you can find me reading (mostly mysteries), working on my 1959 ranch fixer upper, or exploring. I’m often hiking with my pup, traveling the globe, checking out new restaurants and museums, or testing out new baking recipes. True crime podcasts, coffee, and cheese get me through the day. Let’s chat!
ExPerience
Designer
Bounteous | August 2021 - Present
Own and maintain the Bounteous brand, supporting internal shared services and external Bounteous marketing efforts with a strong focus on business development
Created logos, brand guidelines, and iconography for events, departments, and
sub-brands while remaining consistent with the overall Bounteous brandCollaborate with multi-disciplinary teams to problem solve and create engaging solutions across video, animation, print, digital, and illustration applications
Co-Founder, Part-time Designer
Juxtaproof Studio, LLC | January 2023 - Present
Create customized design solutions and brands for small businesses, start-ups, and non-profits with a targeted focus on branded murals
Provide small business strategy: guiding clients through design, branding, marketing, public relations, SEO, SEM, and general communications best practices, while establishing a custom marketing plan, brand voice and standards, and content strategy
Graphic Designer
Freelance - Part Time | January 2019 - December 2022
Design and content creation for small businesses with a focus on branding
and animationCopy-writing, ghost writing, and editing websites and campaigns
Media Services Associate Manager
Merkle | December 2019 - July 2021
Managed offshore program with team of 50+ on over 70 accounts across organic search (SEO), paid search (SEM) and paid social and programmatic (paid media)
Supported SVP of Media Services and increased efficiency, improved internal communication, and standardized processes for a team of 450+
Supported a variety of internal design needs
Media Services Senior Associate
Merkle | June 2018 - December 2019
Transitioned offshore staffing providers and grew program from eight employees to
an efficient team of 30+ supporting SEM, SEO, and paid mediaResolved conflicts and created new processes to improve quality of work between domestic and foreign teams
Monitored margins and efficiency across 100+ media clients to ensure profitability
Project Manager
Level.Agency | July 2017 - June 2018
Ensured quality design strategy and production for digital ads, landing page optimization, and web development
Managed projects for a team of 20+ supporting creative, media buying, reporting,
and other client services, accessing risk to ensure timeline, feasibility and budgetSupported SEO strategy, editing, and copy writing efforts
Marketing Communications Coordinator
Laurel Highlands Visitors Bureau | August 2015 - June 2017
Copywriter, content creator, editor, and blog manager
Editorial lead and contributer to the 2016, 2017, and 2018 print travel guides
Assisted Director of Interactive Marketing with social media, content, and web development, photo retouching, and asset design
Supported Director of PR with press releases, media relations, and pitches
Developed content and layout for B2B and consumer email campaigns
Contributed to SEO, digital advertising, radio ads, and print campaigns
EDUCATION
Masters of Arts - Interdisciplinary Design
Chatham University, Pittsburgh, PA
August 2019 - December 2020
Bachelor of Arts in English
Saint Vincent College, Latrobe, PA
August 2012 - May 2015
SKILLS
Illustrator (6+ yrs)
InDesign (6 yrs)
Photoshop, Lightroom (6+ yrs)
After Effects (4+ yrs)
Premiere, Final Cut (4 yrs)
Adobe XD (2 yrs)
Sketch, Figma (1 yr+)
Copywriting & Editing
HTML and CSS Basics
CMS Systems - SimpleView, Squarespace, WordPress
Asana, JIRA, Workfront
CRM Experience - Salesforce & Simpleview