Hi! I’m Cassie

I’m a designer, content strategist, and communications professional living in Pittsburgh, PA. I love design, but words were my first love. I combine my love of language with years of varied marketing and project management experience along with a Master’s Degree in multimedia design. My unique career gives me a blended approach to problem solving and visual storytelling. I’ve worked for and with large agencies, moderately sized start ups, small businesses, and even non-profits, but one thing remains the same across the spectrum: strong communication and meaningful connections are what make the world go round.

When I’m not working, you can find me reading (mostly mysteries), working on my 1959 ranch fixer upper, or exploring. I’m often hiking with my pup, traveling the globe, checking out new restaurants and museums, or testing out new baking recipes. True crime podcasts, coffee, and cheese get me through the day. Let’s chat!

ExPerience

Designer 
Bounteous | August 2021 - Present

  • Own and maintain the Bounteous brand, supporting internal shared services and external Bounteous marketing efforts with a strong focus on business development

  • Created logos, brand guidelines, and iconography for events, departments, and
    sub-brands while remaining consistent with the overall Bounteous brand 

  • Collaborate with multi-disciplinary teams to problem solve and create engaging solutions across video, animation, print, digital, and illustration applications

Co-Founder, Part-time Designer
Juxtaproof Studio, LLC | January 2023 - Present

  • Create customized design solutions and brands for small businesses, start-ups, and non-profits with a targeted focus on branded murals

  • Provide small business strategy: guiding clients through design, branding, marketing, public relations, SEO, SEM, and general communications best practices, while establishing a custom marketing plan, brand voice and standards, and content strategy

Graphic Designer
Freelance - Part Time | January 2019 - December 2022

  • Design and content creation for small businesses with a focus on branding
    and animation

  • Copy-writing, ghost writing, and editing websites and campaigns   

Media Services Associate Manager
Merkle | December 2019 - July 2021

  • Managed offshore program with team of 50+ on over 70 accounts across organic search (SEO), paid search (SEM) and paid social and programmatic (paid media)

  • Supported SVP of Media Services and increased efficiency, improved internal communication, and standardized processes for a team of 450+

  • Supported a variety of internal design needs

Media Services Senior Associate 
Merkle | June 2018 - December 2019

  • Transitioned offshore staffing providers and grew program from eight employees to
    an efficient team of 30+ supporting SEM, SEO, and paid media

  • Resolved conflicts and created new processes to improve quality of work between domestic and foreign teams

  • Monitored margins and efficiency across 100+ media clients to ensure profitability

Project Manager
Level.Agency | July 2017 - June 2018 

  • Ensured quality design strategy and production for digital ads, landing page optimization, and web development

  • Managed projects for a team of 20+ supporting creative, media buying, reporting,
    and other client services, accessing risk to ensure timeline, feasibility and budget

  • Supported SEO strategy, editing, and copy writing efforts

Marketing Communications Coordinator 
Laurel Highlands Visitors Bureau | August 2015 - June 2017

  • Copywriter, content creator, editor, and blog manager

  • Editorial lead and contributer to the 2016, 2017, and 2018 print travel guides

  • Assisted Director of Interactive Marketing with social media, content, and web development, photo retouching, and asset design

  • Supported Director of PR with press releases, media relations, and pitches

  • Developed content and layout for B2B and consumer email campaigns

  • Contributed to SEO, digital advertising, radio ads, and print campaigns

EDUCATION

Masters of Arts - Interdisciplinary Design
Chatham University, Pittsburgh, PA 
August 2019 - December 2020

Bachelor of Arts in English 
Saint Vincent College, Latrobe, PA 
August 2012 - May 2015

SKILLS

  • Illustrator (6+ yrs)

  • InDesign (6 yrs)

  • Photoshop, Lightroom (6+ yrs)

  • After Effects (4+ yrs)

  • Premiere, Final Cut (4 yrs)

  • Adobe XD (2 yrs)

  • Sketch, Figma (1 yr+)

  • Copywriting & Editing

  • HTML and CSS Basics 

  • CMS Systems - SimpleView, Squarespace, WordPress

  • Asana, JIRA, Workfront

  • CRM Experience - Salesforce & Simpleview

Interested in working together?