The Pivot Collective is a fictional agency with expertise in design, branding, packaging, and marketing with a focus on sustainable approaches. Their mission is to enact real change for the environment through green design and sustainable principles that create good for the world and for our clients. Pivot helps shift perspectives and makes greener efforts achievable and attainable. 

The creation of this brand demonstrates the argument of my thesis, which basically boils down to green design doesn’t have to be gimmicky and green design can affect real change.